Magento features in an overview


With a rich commerce platform, you can boost sales with personalized content, improve conversion with fast checkout, and offer seamless shopper experiences across multiple devices anywhere, anytime. This is by far the most important Magento features of a webshop.

Present personalized content, promotions, products, and pricing based on customer profiles, online behavior, and purchase history.

Drive fast and easy product discovery through precise, relevant search and product filtering with layered navigation.

Deliver integrated shopping experiences across any device or touchpoint in half the time using our built-in themes.

Reduce cart abandonment and increase conversion with an optimized 2-step checkout process.

Improve product merchandising with multiple images, rich video, swatches, product recommendations, ratings, and reviews.

Enrich your customers’ experience with superior content management tools.


Magento Enterprise Edition empowers you to improve shopper engagement on your site, incentivize repeat purchases, and reward your high-value customers to build customer loyalty.

Drive customer engagement by offering rewards for activities such as registrations, product reviews, and new customer referrals.

Convert product returns into future sales by offering in-store credit on returned items.

Bring new shoppers to your site to purchase from gift registries and wish lists to help boost sales.

Offer a convenient gift option that can increase sales and encourage repeat purchases.

Recognize your high-value customers with private sales and other exclusive shopping experiences.

Simplify the purchase process by enabling recurring and bulk ordering for B2B wholesale and manufacturing buyers—a ‘must have’.

Cross selling, Up selling, Promotion rules for Product catalog, Promotion rules for Shopping cart, Promotion rules for specific customer segment/ group.


Quickly and cost-effectively build a site that is unique to your brand. This open source, customizable platform seamlessly integrates with third-party solutions, can be deployed in any environment, and is backed by a vast network of commerce experts ready to help you.

Customize quickly and easily with a flexible platform, highly configurable features, and a range of off-the-shelf extensions.

Seamlessly integrate with existing third-party ERP, PIM, OMS, CRM, and CMS solutions using efficient web APIs.

With Magento theming you can completely control your site design and easily create variations for new brands, markets, and campaigns.

Choose any deployment option to match your business needs, including cloud, managed hosting, and on-premise.

Add new features without delay to boost sales and productivity with a platform designed for easy, SaaS-like upgrades.

Tap into a global ecosystem of Magento developers, systems integrators, and hosting partners ready to help you bring your vision to reality.


Magento Enterprise Edition delivers fast-performing sites and delightful shopping experiences, while scaling to handle enterprise-level traffic and orders for large and rapidly-growing merchants.

Increase sales with faster page load times throughout your site, with integrated page caching and performance-optimized code.

Manage high peak traffic and sales with a scalable architecture that supports multiple master and slave databases.

Accomplish more by enabling large teams to work concurrently in the Magento Admin tool without compromising performance.


Control all your commerce operations more efficiently, and without IT support, using modern, easy-to-learn, and agile backend business tools.

Boost productivity with an intuitive admin dashboard that makes it easy to manage day-to-day business tasks for multiple sites, on any device.

Reduce the time it takes to optimize product category pages with drag-and-drop visual merchandising and automated sorting rules.

Gain insights to improve business operations with built-in reporting and support for Google Analytics and Google Tag Manager.

Get everything you need to efficiently process payments, orders, and returns, including return merchandise authorization functionality.

Collect customer insights and enable fast and easy ordering for customers with saved profiles.

Expand to new markets with support for nearly any language, currency, or tax calculation.

The listing Magento features exist out of the box in Magento Enterprise Edition. Some of them will not be available out of the box in Magento Community Edition. If you are interested in Magento Community Edition but still need some Magento features of Enterprise Edition, we will help you customize your version. Please contact us for further support!

Source: Magento features on Official Magento Website